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It’s easy to forget the fundamental components of Web site promotion. Winding back the clock to the days when many Webmasters couldn’t afford prolonged advertising campaigns, the majority of people starting out with a new Web site were forced to discover the art of free Web site promotion. In recent times, however, with “pay per click” advertising becoming less expensive and various other marketing activities becoming increasingly cheaper, the art of effectively promoting your site for free appears to have been lost. The purpose of this article is to act as a refresher course for any Webmasters who are keen to keep their promotional activities down to a shoestring budget.The practices you perform when promoting your site for free are just as important as any paid advertisements you might run. Indeed, drawing a steady flow of visitors to your Web site needn’t be an expensive affair. So, what things really matter if you’re serious about increasing your site’s traffic for free?1) You should ensure your site is easy to link to. Even Webmasters who enjoy what your site has to offer may not consciously think to link you. In any case, you should remind your visitors, preferably on every page, how to go about adding your link. Not only will this bring extra visitors, it will improve your site’s relevancy for the search engines. Additionally, establishing link exchanges with similar-themed sites as yours is a remarkably popular and effective way of boosting your traffic levels for free. Your aim should be to establish as many relevant link-backs as possible.2) You might like to consider adding a hyperlink to your Web site in your e-mail signature. If you’re feeling creative, you could do what some Webmasters do and add a small slogan, too. As well as this and within reason, you should respond to every legitimate e-mail you receive so that your Web address sticks in the mind of your contacts.3) You should utilise search engines since they’re an ideal form of free traffic. Ensuring your pages are search engine friendly is crucial. The majority of people find information on the Internet via search engines and it’s important that you correctly research how to optimise your site. A good listing on a popular search engine can works wonders for traffic levels, so try spending some time optimising your pages. If you’re unsure and need some guidance with the technicalities, there are numerous sites and forums on the Internet that can help you out.4) Entering your site for awards is an excellent way to gain recognition. However, when suggesting your site for review, be sure to avoid “automatic award submitting” services, since these can significantly lower your chances of winning. They don’t generally fare too well with the judges either.5) Although not entirely free, you might like to experiment with running competitions on your site. Even if the prize is inexpensive (e.g. a t-shirt with your Web address on the front), it’s a sure-fire way to reel-in interested visitors. Besides, directories specialising in listing competitions may also link to your site and send you additional visitors.6) Submitting your site to the Open Directory (dmoz.org) is a free necessity for generating more site visitors. Not only will a listing here help to increase your site’s relevancy (for search engine purposes), it will be accessible via countless other Web locations who use the Open Directory to power their own sites.7) If you want to instantly draw some attention to your site, then tell all your friends about it. Word of mouth advertising is the best possible form of promotion anyone can muster, and incidentally, it’s completely free!8) Try telling visitors how to bookmark your site. There are still many Web surfers out there inexperienced with the Internet. You’d be surprised at how many also don’t know how to bookmark a Web site they’ve found. That said, when designing your pages, it’s a good idea to tell visitors how to add a bookmark. Alternatively, you could add a “click here to bookmark us” hyperlink.9) Newsgroups are perfect for gaining site recognition. Recklessly promoting your site in newsgroups, however, is frowned upon. The key to promoting your site in newsgroups is to participate in newsgroup discussions that interest you. To promote your Web site (and to avoid any behaviour that may be deemed inappropriate), simply include your Web address in your signature. If readers appreciate your point of view, then it’s likely that they will take some time to visit your Web site.10) You should endeavour to update your site regularly. Fresh, regularly-updated content will enable you to gather a keen audience, and what’s more, it will keep visitors returning. It’s far easier to retain existing visitors than to find new ones. Therefore, your content should be structured in such a way that it entices people to return.11) You may not have realised but how a person finds their way around your Web site is a make-or-break scenario for traffic levels. If people can’t find what they’re looking for then they won’t view your site in a favourable light – and chances are they won’t return. Therefore, when designing your site’s pages, keep site navigation in mind, since consistent traffic levels are swayed by your site’s user-friendliness. All your content should be easy to locate within three mouse clicks. Think “simple navigation”. If visitors can find what they’re looking for within the shortest amount of time possible then by and large, they will keep a mental note of your site and may pay a visit in the future.12) Sites that are fast to load keep visitors visiting, and they’ll undoubtedly help to increase your Web site traffic flow. Keeping site loading times down is a free and sensible way to indirectly increase traffic. How many times have you visited a Web page, only to find that it takes an age to load? My guess is that you didn’t bother waiting around. On the Internet, if you want to be successful, then your site should (ideally) strike a balance between presentation and loading time.Summary: A massive, targeted advertising campaign is the ideal solution for quick traffic. However, most ordinary Webmasters are not working for large corporations who can afford this level of promotion. The fact is you don’t necessarily have to pay for high traffic levels, although if you are opting for the “free” route, you will have to work hard if your endeavours are to be successful. Remember: some of the best and most effective ways to increase traffic do not always require a wallet!

The increasing importance of technology in every industry continues to drive the need for a diverse group of qualified professionals to manage the implementation and changes in technology. Pursuing a degree at a technology management graduate school can be the right step for beginning a rewarding career in the management of everything from computer hardware to information security within an organization.Overview of Technology ManagementTechnology management professionals are in high demand because of the unique set of skills they possess. In this field, professionals are able to make leadership and management based decisions, develop solutions to technology issues, and approach the management of technology from a systems thinking perspective.For any management professionals, some of the skills that are required include being able to manage personnel, organizational design and communication, and financial analysis and decision making. Technology management professionals combine this knowledge with specific information technology and systems technology skills and knowledge to effectively lead and make decisions for the assessment, forecasting, strategies, and decision making with a number of different information technology departments.Technology Management Graduate Degree CurriculumThere are a number of technology_management graduate school choices for prospective students. While there are differences depending on the individual program and school, students most often complete a set of core courses, electives, and a graduate program in order to complete the graduate degree. This combination helps to prepare graduates to transfer relevant, useful skills into the workforce.From graduate level courses in technology to business, students are able to learn a variety of skills and gain valuable knowledge. Some courses in technology often included information technology_management, operations, emerging technologies, and ethics. Additionally, students will take business and management courses such as supply chain management, sales and marketing, and accounting for technology.These courses give students the opportunity to gain a broad foundation to develop an understanding of the basic fundamentals of technology management. The electives and the master’s project build on that foundation to help students begin to focus their education on a specific area of technology_management. Some examples of electives include knowledge management and relationship management. The master’s level project combines the knowledge, theory, and skill a graduate student has gained though academic coursework to examine how that ability can be transferred to a real-world, challenging business issue or problem in order to find a solution or manage a specific scenario.Career Development with a Technology Management Graduate DegreeTechnology professionals must develop a variety of skills. In addition to understanding information technology, professionals in this field must also be able to manage change with technology and technology systems, integrate functional areas of business, leveraging technology, and business management principles to effectively lead the technology driven functions of a business.These skills are needed in many different types of positions across all types of workplaces, from the federal government to non-profit and educational organizations to private corporations. From the chief information officer to information technology manager, a degree in technology_management is a helpful tool to gain the experience and skills needed for all types of management positions of technology-driven departments.

So you finally have your web site up and running. It looks great, it has a lot of enjoyable interactive features, your freebies are toasting up hot in the oven ready to serve, and you eagerly await on the sidelines for the mad rush of traffic that you have been dreaming off all throughout the web site creation stage. But how come no one is coming? Maybe it is because you forgot one important thing about handling a business on the Internet – web site promotion. Yes, you most definitely need to promote your site. It is a lot better than just sitting around waiting for people to accidentally discover it. Here are nine solid ways to excel at web site promotion:1. List down the key features of your website and make a bulleted list for information dissemination.2. Target all means of web site promotion. This includes email alerts, RSS feeds, ad placement and anything else that will capture the attention of the public.3. Ask friends and family to visit your site. A little human effort will go a long way.4. Join social networking sites and add your site link to your profile.5. Create attractive ads and banners for your site announcing special promos so people will want to visit it.6. In your ads and banners, use strong words such as ‘free’ or ‘discounted’.7. Spread your web site link all over the internet. Try to talk to other site owners and see if they would like to exchange ad spaces with you.8. Write articles about your site and submit to article directories. Make sure to include keywords which people most often search for.9. Strive to come up with excellent promotional offers for your site. If it is good, people will spread the word and more visitors will check you out.